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At the same time, Korean beauty labels also began gaining traction in the U.S. Williams says that they were inspired by a newfound awareness of “clean” ingredients that aren’t harmful when they come in contact with a consumer’s skin, or in this case, their hair. Now, the singer is going back to her roots — literally, with that classic, red-hot shade — and using her brand to encourage others to also embrace bold hair color. As of May, fans can now find its offerings at Ulta, both online and in stores nationwide. The two have worked together for years, and O’Connor has been the hairstylist behind many of Williams’ signature hair colors, from bleach blond to fiery red. That was around the time we were just writing as Paramore, and then we started playing shows and people started noticing the band and they would write reviews and say, “Oh, that’s Hayley with the fire red hair.” It became a thing — almost by projection.
Hayley Williams: ‘My hair is more sunshine-y than how I feel on the inside’
LP when she visited a local salon in Nashville to dye her hair ahead of a video shoot. The budding star – who moved from Mississippi to Tennessee as a teenager – was seated in the salon chair of Brian O’Connor, a newly-licensed cosmetologist in his sixth month of apprenticeship. During that opportune session, O’Connor engineered the chemical concoction that produced Williams’ iconic bright orange hair, which made its official debut in the “Misery Business” music video. As Paramore skyrocketed to pop-punk stardom in the late 2000s and early 2010s, lead singer Hayley Williams became just as famous for her ever-changing but always-bold hair colors as her incredible vocal range.
May 2014: Mixed Yellows and Turquoise
Shortly after, Williams traded her brown locks for a bright orange, synonymous with the iconic “Misery Business” music video. Chadwick also estimates that the singer sticks mostly to temporary hair dyes in order to achieve such quick color turnaround. If you're the type to drastically change your hair color often like Williams, Chadwick ensures that those bright pigments won't pose any damage to the hair — it's the lightening of your hair you need to be careful about. "Always use a bond builder such as Olaplex to balance out the porosity of the hair so when applying the vibrant color, it will develop even," she advises. Just about every single one of those looks is thanks to Williams's longtime hairstylist and makeup artist Brian O'Connor.
Paramore’s Hayley Williams Breaks Down Her Hair Evolution With Longtime Stylist Brian O’Connor
Good Dye Young’s initial plan was to focus strictly on hair care products, but their efforts were eventually expanded to include dye, inspired by the orange shade O’Connor created during their first meeting. Ironically, since GoodDyeYoung launched in 2016, Williams's hair has been blonde. She went platinum with the help of the brand's cofounder and creative director, Brian O'Connor, two years ago, and just two weeks ago, she switched to a sandy blonde.
Paramore’s Hayley Williams Celebrates Good Dye Young Hair Color Starter Kit’s Nationwide Ulta Beauty Release
"We’re giving you business in the front, natural in the back. She got bored what can I say...," Connor penned on Instagram alongside pictures of Williams's new look. The singer's bangs and face-framing pieces are now a honey blonde color while the back of her head is still her natural brownish-red shade. The six-piece starter kit retails for $22.50 and includes semipermanent hair color, a lightening kit, a pair of gloves, a brush and bowl, grip clips, step-by-step instructions and a color depositing mask. “The first time we went to Japan, I think I was 17 and one of our promoters that took us around gave me a Hysteric Glamour shirt and I was very excited about fashion over there and it was also the first time as a teenager that I bought make-up for myself.
As far as celebrity beauty brands go, it only made sense that she would launch GoodDyeYoung, a collection of cruelty-free hair-color formulas. And now, it's about to become the latest hair brand on Sephora's digital shelves. That company is Good Dye Young, which is now available in all Ulta Beauty locations nationwide. The fully vegan line of hair care products focuses on helping customers achieve similarly bold looks, and includes a Lightening Kit, Semi-Perm in a range of shades and DYEPosit hues. (“Riot” is the shade that most closely resembles Williams’ classic orange). When a certain physical feature becomes synonymous with who you are, it's only natural that you may try to find other ways to define yourself.
December 2008: Dark Brown With Red Bangs
In my mind, when I imagine myself doing things, I still see blonde hair. That's also what Good Dye Young is all about — I can’t be like, I'll be blonde and everyone else can dye. It’s been a vehicle to display how she's feeling without words, especially when she’s been dealing with things in her personsal life that she doesn’t want to share with the public. But with hair colors and styles, she could do, well, something. “When Brian and I found each other, we got to experiment with what it means to present yourself to the world,” says Williams, sitting in O’Connor’s chair as they workshop their vision for Paramore’s return IRL.
The partnership with Ulta is a longtime dream for Williams, who started the brand with O'Connor in 2016 as a way to challenge the stigma of coloring hair in loud, bright hues. Paramore’s Hayley Williams is known for sporting unique hairstyles and hair colors, even creating her own hair dye company, Good Dye Young, because of her love for bold styles. Here’s what we know about the “Decode” singer and her natural hair color. With the help of her cofounder and “day-one makeup artist and hairstylist” Brian O’Connor, Williams has put all those years of organic hair color research to good use.
January 2010: Red-Orange Choppy Bob
Paramore's Hayley Williams Breaks Down Her Hair Evolution With Longtime Stylist Brian O'Connor - Vogue
Paramore's Hayley Williams Breaks Down Her Hair Evolution With Longtime Stylist Brian O'Connor.
Posted: Mon, 17 Oct 2022 07:00:00 GMT [source]
Still, true to the spirit of their can-do partnership, O’Connor quickly got on board with the idea and now operates his own stylist chair at Fruits when he’s not on the road or working on Good Dye Young. Connor also revealed that he achieved the blonde with the duo's vegan lightening kit from their line of hair-care products, Good Dye Young, which launched in 2016 and came to Sephora in 2018. With about a decade of releasing music, Paramore is one of the rock scene’s most influential bands.
Her hair –cut into a punky shag with spiky baby bangs and a deep side part – was alive with a burst of burgundy, fiery orange, yellow and blonde, solidifying Williams as the alternative it-girl and beauty muse of her time. In this spirit, certain styles will always make Williams feel like herself on stage. Bangs, which she’s had her whole life, are a prime example. “I always love when we freshly cut my bangs before a show,” she says. Their friendship has cultivated confidence that’s helped Williams visually reflect her emotions—including bleaching everything away for a while to take a break from the look she felt people began to expect from her as a performer. “There’s a part of me that wants to remind myself that I can still envision myself as whoever I want to be, and whether I have orange hair, white hair, black hair, blue hair—it doesn’t matter,” she says.
On the same record, “Crushcrushcrush” set the stage for another high-impact music video beauty moment—and O’Connor’s most memorable shoot experience. “It was the first music video I’d ever done,” he says, turning to Williams. “I had to convince you to let me do extensions.” He remembers hyping up the lead singer to step out of the trailer. It was when overtly femme looks weren’t in Williams’s comfort zone, especially while navigating the male-dominated pop-punk genre. Williams's near-monthly hair changes wouldn't have been possible without a lot of hard work and upkeep. According to London-based colorist Leanne Chadwick, Williams's penchant for bold, neon hair dyes would require her to keep a very light base shade with frequent root touch-ups.
But, as she explained in a recent interview with Evening Standard, it may not be long before she experiments with one of her own semi-permanent GoodDyeYoung colors soon. “My hair is blonde today," she said, "but nothing in life is final, and I love that about hair too." Over the years, Williams has tried just about every color under the sun, as has O’Connor — and they’ve experienced all of them all together. The singer tells PEOPLE that it’s been a real treat to have O’Connor, who has by her side on this venture with Good Dye Young, also be her biggest cheerleader when it comes to picking out what color to try next on her hair. Williams spotted the for-rent building over the pandemic and once again, approached O’Connor with her idea. When it came to opening a salon, however, the hairstylist says he initially attempted to discourage Williams, due to his hands-on experience with the trials and tribulations of a salon’s day-to-day business.
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